Market research in Miami, the U.S. and Latin America. Focus group facility in Miami.

Since 1995, Focus99 Market Research has been providing accurate data to help our clients understand their current and potential customers in the U.S. and Latin America. See Focus99's clients.

Qualitative Market Research

Wide experience recruiting and conducting focus groups, IDIs and mock juries among General Market and Hispanic consumers. In-house recruiting assure articulate participants and high attendance rates. Multicultural moderators generate strategic and actionable reports.

Quantitative Market Research

A dynamic team of in-house interviewers in the main U.S. markets guarantees quick turnaround and reliable data. Depending on specs and target, Focus99 conducts Telephone, Personal and Online interviews.

Product Testing & Innovation

Focus99 has evaluated numerous products at different stages of development. Used for name, packaging and pricing testing, and for organoleptic trials (taste-test). Helpful for new positionings, line extensions and new products.

Focus Group Facility in Miami

Focus99 has the best focus group facility in Miami in terms of convenience, comfort and equipment. Located near many hotels and restaurants in downtown Miami, 15 minutes from Miami International Airport. More about our facility.

RESOURCES / F.A.Q.

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What is a Focus Group?

A focus group is a qualitative market research technique where 6-12 participants are brought together to discuss a specific topic, product or concept in a structured yet open-ended conversation led by a trained moderator. The goal is to explore participants' attitudes, opinions and experiences through group dynamics, fostering interaction in a comfortable setting.

Why Miami Is a Great Location for Focus Groups

Conducting focus groups in Miami offers distinct benefits due to the city's unique demographics and cultural environment:

• Diverse Population
• Multilingual Insights
• Cross-Cultural Product Testing
• Trendy and Urban Market
• Range of Socioeconomic Groups

Why Focus Groups at Focus99?

Focus99 is one of the few market research companies in Miami, and it has nationwide coverage.

• Extensive experience with top companies
• Long-term collaborative partnerships
• Dynamic team adapts to clients' needs
• In-house recruiting of difficult targets
• Moderators with 20+ years of experience
• Centrally located in Downtown Miami
• Strict confidentiality and quality protocols
• Listed in some of the most reliable market research directories
• Learn more about our Miami focus group facility